Dunkin' Original Blend coffee pack against a soft blue and warm gradient
COMMISSIONED WORKBBH USA / HARBOR

Dunkin' at Home

Iconic Home

VFX & FINISHING

THE WORK

A familiar pack, scaled into an icon.

Iconic Home transforms Dunkin's familiar coffee packaging into a series of bold architectural objects and visual icons. Gerardo contributed VFX and finishing as part of the Harbor team, helping bring the campaign's crafted CG imagery to its final form.

Client
Dunkin'
Agency
BBH USA
Production / Post
Harbor
Role
VFX & Finishing

THE CAMPAIGN / 01

Iconic Home

CASE-STUDY EDIT / CAMPAIGN UNPACKED

THE SYSTEM / 02

One silhouette.
A world of character.

Color, light and finish give each pack its own atmosphere while preserving a single graphic idea.

French Vanilla coffee pack against a clear blue gradient
FRENCH VANILLACOOL SKY
Colombian coffee pack against a warm blue and amber gradient
COLOMBIANWARM HORIZON
Dunkin' Midnight coffee pack against a deep violet gradient
DUNKIN' MIDNIGHTNIGHT PALETTE
Pumpkin Spice coffee pack against a saturated orange background
PUMPKIN SPICESEASONAL COLOR
White Chocolate Peppermint coffee pack against a pink and lavender gradient
WHITE CHOCOLATE PEPPERMINTLIMITED EDITION

ROLE

VFX &
Finishing

Contributed as part of the Harbor team, supporting the final image craft across the campaign's CG pack imagery and delivery formats.

CLIENT / DUNKIN'AGENCY / BBH USAPRODUCTION + POST / HARBOR

BEHIND THE FRAME / 03

Built to hold up at any scale.

The pack build brings together form, printed detail, material response and controlled studio lighting before the image moves into its final campaign environment.

01 FORM02 GRAPHICS03 MATERIAL04 LIGHT05 FINAL IMAGE

OUT IN THE WORLD / 04

Designed for distance.

The restraint of the image gives the pack presence across horizontal, vertical and architectural placements.

Dunkin' at Home campaign shown on a wide outdoor billboard
WIDE FORMATOUT OF HOME
Dunkin' at Home campaign displayed on a building facade
ARCHITECTURALLARGE SCALE
Dunkin' at Home campaign displayed in a vertical street poster
PORTRAITSTREET FORMAT

CAMPAIGN RECOGNITION / 05

Campaign
recognition.

Recognition for Iconic Home and the collaborative work of BBH USA and Harbor.

03×
Gold

Cannes Lions

03×
Pencils

The One Show
2 Bronze · 1 Silver

03×
Bronze

Clio Awards

International Poster of the YearBehind the Billboard
Post Awards — ShortlistAICP