Publicis LATAM / Pitch

PEPSIFIZZ

Watch the pitch film

Pitch development · Not a released campaign

Agency

Publicis LATAM

My contribution

Lead AI Artist
Lead AI Animator

Finishing

Compositing
Video editing

Selected visuals and motion from a Pepsi Fizz pitch. My work covered AI image making and animation, through compositing and the final edit.

The pitch film

02:05 / Sound on

Pitch work shown for portfolio review.

Selected imagery / 01

Liquid type.
Electric color.

Cola-colored FIZZ lettering and bubbles above a fryer
Lettering / Material / Light
Tattoo artist creating FIZZ lettering in a neon-lit studio
Character / Environment
Dancers outside a neon-lit taco truck
Movement / Night exterior

Motion detail / 02

Texture
in motion.

A short excerpt from the pitch film, focused on the transition between everyday surfaces and effervescent imagery.

Pepsi Fizz billboard surrounded by golden bubbles at sunset
Environment / Scale / Atmosphere

Image development / 03

Before
the motion.

A character reference studies wardrobe, silhouette and details across several views. A different view of the work behind the finished frames.

Character reference with front, side and back views and wardrobe details
Character reference / Visual continuity